Traditionally, consumers receive new information through media such as television and newspaper. Nowadays, an increasing number of individuals prefer to use multimedia. Compared to traditional media, people can learn new things anywhere with the Internet, which is more convenient.
MARKETING COMMUNICATION
Interactive communication helps the marketing agency’s advertisement gain audiences’ feedback timely. On the one hand, interactive media advertisement attracts a targeted audience. On the other hand, for interactive multimedia, everyone passing by can be a potential customer.
Subway advertising is a way of interactive multimedia. Firstly, it is a communication method combining traditional media and digital information. Secondly, the subway station has a large flow of people. In this case, the advertisement can inform existing consumers about products or services and attract many potential consumers interested in advertising.
Interactive multimedia is engaging communication. For example, digital marketing is a famous business type reply on the Internet. Using interactive multimedia to develop marketing strategies can generate more accurate data and promotion effects. Besides, some platforms, such as Tik Tok, provide creators an environment to attract more fans or run an e-commerce business.
Reference
AdQuick. Subway advertising. Retrieved from: https://www.adquick.com/media/transit/subway